CREATIN intends to improve capacity for innovation in products and services of European SMEs through the application of creativity techniques, creating a methodology for continuous learning for the human resources of the centers and organisations for SMEs support, and the human resources of SMEs, giving them the skills and abilities to integrate and apply these techniques to the innovation in products and services. The project focus is on those human resources in support organisations that give direct services to the SMEs in the area of innovation (innovation agents) and the human resources of the SMEs dedicated to research, development and innovation (innovation managers).

The learning methodology is based on a self-learning system, available on-line, that integrates materials and contents concerning information, knowledge and training in the field of the innovation in products and services. It incorporates a knowledge base that allows guided access to the creativity techniques, with a description of their use and real-life cases of their application. This knowledge base is the key part of the system, which is complemented with a training area and a support system.